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Case Study

  • Sector : Retail
  • Activity Type : Product Promotion
  • Type of Campaign : Flash Sale Campaign
  • Promotion Type : Discount & Limited-Time Offers
  • Result by the Campaign : 40% increase in sales within 24 hours, clearing excess stock
  • Example : A clothing store announced a 24-hour flash sale on seasonal items via WhatsApp.
  • Sector : Education
  • Activity Type : Enrollment Reminders
  • Type of Campaign : Course Registration Campaign
  • Promotion Type : Early Bird Discounts & Reminders
  • Result by the Campaign : 30% boost in enrollment rates through personalized messaging
  • Example : An online course provider sent reminders about enrollment deadlines with exclusive offers.
  • Sector : Healthcare
  • Activity Type : Appointment Reminders
  • Type of Campaign : Patient Engagement Campaign
  • Promotion Type : Personalized Messages & Follow-ups
  • Result by the Campaign : 25% reduction in no-show rates, improved appointment adherence
  • Example : A clinic reminded patients of upcoming appointments via WhatsApp.
  • Sector : E-commerce
  • Activity Type : Abandoned Cart Recovery
  • Type of Campaign : Retargeting Campaign
  • Promotion Type : Personalized Discounts & Reminders
  • Result by the Campaign : 15% recovery of abandoned carts, leading to increased revenue
  • Example : An online retailer sent discount codes to customers who abandoned their carts.
  • Sector : Real Estate
  • Activity Type : Property Listings & Virtual Tours
  • Type of Campaign : Lead Generation Campaign
  • Promotion Type : Exclusive Previews & Virtual Tours
  • Result by the Campaign : 50+ qualified leads generated in a week, leading to 5 property sales
  • Example : A real estate agency shared virtual tours and new listings with buyers.
  • Sector : Hospitality
  • Activity Type : Event Invitations & Promotions
  • Type of Campaign : Event Marketing Campaign
  • Promotion Type : Early Bird Discounts & VIP Access
  • Result by the Campaign : 20% increase in event attendance, selling out the event in 3 days
  • Example : A hotel promoted a weekend event via WhatsApp with early-bird discounts.

This table presents a variety of WhatsApp marketing strategies, illustrating how different sectors can utilize the platform to achieve specific goals, complete with real-world examples of successful campaigns.

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